This year I was having trouble deciding what to send my clients for their holiday gift. I always love to send out a kickass card, but I was kind of feeling like I peaked last year and really didn’t know how to top it.
Two years ago I send clients Coach photo key fobs and tree ornaments, last year I got over a HUNDRED copies of the movie Elf on DVD and included a copy with each holiday card I sent. So you can see why this year was very difficult.
I had been looking at corporate gift catalogs, tossing around the ideas of branded etch-a-sketches (they are pretty cool), yo-yo’s, etc when I got a catalog in the mail from Plan Canada. Their marketing strategy – Gifts of Hope, was very effective on me – essentially it was a shopping catalog of different “gifts” I could buy for underdeveloped countries. Things like a goat ($75), birth certificate ($25), mosquito netting ($30) and they even have special gifts from their “Because I am a Girl” campaign like sewing machines ($90) and girls-only latrines ($100).
I decided then and there that THIS was what I wanted to give my clients this year, and where I wanted that budgeted money to go. So I chose mango trees ($12) and home-birthing kits ($25) and bought one for every client I had this year, and some of my favorites from years past. All in all I sent over 60 gifts, and it was such an amazing feeling. I feel 100% confident that this was the perfect choice of gift for my clients, and more importantly, the children they are helping. Each gift was donated in my client’s name, and Plan Canada sent me little note cards with all the information and client names printed on them, which I then just slid into my own Fresh Sugar Photography card and sent off!
I’ve also learned that Operation Smile has a similar type gift catalog, check it out: Operation Smile Gift Catalog
The response from clients has been overwhelming, and so moving. People are truly so thankful that I’ve done this, and I know that it is so much more appreciated than a new keychain. Next year when you are thinking about gifts for your photography clients, think about ethical gift-giving. It will make such a difference to both your clients and people you’ve never met.
The card image above is what I sent to clients, usually I am a stickler for having a generic “holiday” card, but couldn’t get this phrase out of my head. The template by Beyond Red and Green and is slightly modified. I actually have some of 2009′s holiday card left, so if you’d like to receive a card from me, please send me your address: brandy@twophotogs.com.
by Brandy
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